McDonald's to Launch $5 Meal Deal on June 25 to Attract Budget-Conscious Diners

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International Fast Food Chains In Asia
BANGKOK, THAILAND - JUNE 08: A McDonald's Big Mac meal on June 08, 2024 in Bangkok, Thailand. International fast food chains such as McDonald's, KFC and Burger King are wildly popular in Southeast Asia, with the brands found in nearly every major city and town in the region, a reflection of the brands' global appeal and reach. Lauren DeCicca/Getty Images

Starting June 25, McDonald's will introduce a $5 meal deal at select locations across the US for a limited time, aiming to attract budget-conscious consumers amid rising inflation, the company announced.

According to Reuters, the meal deal includes a McDouble or McChicken sandwich, small fries, four-piece Chicken McNuggets, and a small soft drink. However, the McDouble meal may be priced at $6 in certain areas, such as Alaska, California, Guam, Hawaii, Nevada, Manhattan, and Washington.

At the same time, McDonald's is also bringing back its app-exclusive "Free Fries Friday," offering a free medium fry with any $1 minimum purchase through the end of 2024.

Competitors like Burger King, owned by Restaurant Brands International, are also exploring similar value deals. Burger King is considering a $5 "Your Way deal" to entice customers who are feeling the pinch of inflation and are choosing to eat at home more frequently.

Fast Food Industry During Inflation

While McDonald's has reported sluggish performance due to cautious spending, per VCPost, Domino's Pizza has experienced a boost in sales thanks to similar promotional strategies involving budget-friendly meals.

As disposable income among lower-income groups declines and menu prices rise to offset higher commodity and supply chain costs, fast-food chains are increasingly focusing on value deals to maintain customer traffic.

The fast food industry also worsens as major retailers like Target, Walmart, and Kroger have encouraged the trend towards eating at home. These retailers have kept prices on everyday essentials low, further challenging fast-food chains to offer attractive deals to lure customers back to their restaurants.

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Mcdonald's, McDonald's Corp

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