Tesla has recently introduced a special program that offers a $1,000 discount on all Tesla models (excluding the Cybertruck) for veterans, active-duty military members, and their spouses, aiming to provide support and appreciation to those who have served in the military.
Tesla's 'Military Purchase Program'
It is quite common for military purchase programs to be found in the industry, particularly among American automakers. Now, Tesla is joining the ranks by introducing its own military purchase program.
In a gesture of appreciation for military service, Tesla has launched a special program granting $1,000 discounts on the purchase price of Model 3, Model Y, Model S, and Model X.
This initiative, facilitated through ID.me verification, extends to unlimited vehicle purchases and applies to cash, lease, and loan payments, directly reducing the vehicle's cost at checkout, according to the company's website.
Tesla uses a third-party service to validate the eligibility of applicants. Once confirmed as current or former military members or their spouses, the discount is then applied to their preferred vehicle.
According to Electrek, the automaker has chosen the tagline 'Made in America for Those Who Served' to represent the program.
It's surprising that a significant number of Americans are unaware that Tesla is actually an American automaker. Tesla has been actively promoting this fact in the US, particularly because their vehicles consistently rank as the "most American-made vehicles" in terms of labor and part sourcing.
Tesla Stock Rises
Meanwhile, Tesla exceeded delivery expectations in the second quarter of 2024, bouncing back from a lackluster first quarter.
In the latest quarter, the electric car company announced that it successfully delivered a total of 443,956 vehicles. Out of this impressive number, a significant portion, 422,405 to be precise, consisted of either the Model 3 or Model Y.
The delivery total increased by 14.8% compared to the first quarter of 2024, but experienced a 4.8% decrease compared to the second quarter of 2023. According to MarketWatch, the delivery figures mark the first beat in four quarters.
The delivery beat brought a much-needed boost for the company, following a challenging first quarter marked by price cuts, layoffs, and a recall that shed light on the sales of the Cybertruck.
The second quarter was primarily focused on the CEO Elon Musk's compensation package, raising numerous questions.
According to USA Today, Tesla has confirmed that it will be releasing its second quarter earnings after the market closes on July 19. Several business analysts were optimistic about the delivery beat, leading Wedbush Analytics to increase their price target for the stock and describe the report as a significant turning point.
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