Goldman Sachs Buys Taylor Swift’s Stage Builder TAIT

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Goldman Sachs Buys Taylor Swift’s Stage Builder TAIT
Taylor Swift performs onstage during "Taylor Swift | The Eras Tour" at Johan Cruijff Arena on July 05, 2024 in Amsterdam, Netherlands. Aldara Zarraoa/Getty Images for TAS Rights Management

Goldman Sachs's private equity business has bought the majority stake of TAIT, the engineering company that designed the stage for Taylor Swift's Eras Tour, for an undisclosed amount.

In a statement Tuesday (July 9), TAIT said that Goldman Sachs would take over the shares from affiliates of Providence Equity Partners but did not disclose the financial details of the transaction.

TAIT CEO Adam Davis said that the firm was "thrilled" to have Goldman Sachs partnering with it, especially in "unlock[ing] new opportunities" and reinforcing its position as an industry leader in providing "culture-defining" experiences.

Goldman Sachs Responds to TAIT's Sales Call

Bloomberg previously reported that TAIT was looking for a new major shareholder who could help it increase its valuation to $1.3 billion.

TAIT added that its management team would continue their respective roles and remain significant shareholders.

TAIT has been designing and building sets for live events. In addition to the Eras Tour, it worked on Swift's Reputation Tour in 2018. The company also worked on Rihanna's Super Bowl Halftime Show and Beyonce's Renaissance World Tour in 2023.

Tags
Mergers, Acquisitions, M&A, Goldman Sachs, Taylor swift, Private Equity, Providence Equity Partners

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