Finding healthier and eco-friendly products can be a real challenge for many people. Costs are often higher, choices can be limited, and it's easy to feel overwhelmed about where to shop. That's where Makeena is making a difference. By connecting health-conscious consumers with sustainable brands, Makeena is making a significant impact in the $5 trillion global consumer goods market with its innovative rewards platform. With its unique blend of a B2B SaaS and consumer app, the company is perfectly positioned to tap into the growing demand for natural and eco-friendly products.
The market for natural and organic goods is surging, projected to hit $320 billion by 2025, and is expected to grow at a compound annual growth rate (CAGR) of 13.9% from 2024 to 2030. Today, 73% of global consumers are willing to adjust their purchasing habits to reduce their environmental footprint. Despite this enthusiasm, high costs and limited accessibility remain major hurdles to the mainstream adoption of sustainable products.
Makeena addresses these issues head-on with its platform. For consumers, Makeena offers a way to discover and afford healthier, eco-friendly products while earning cash back and rewards for purchases made both online and in-store. Its omnichannel approach integrates smoothly with existing shopping habits, making it easier for users to embrace sustainable choices. For brands, Makeena provides valuable first-party data on consumer behaviors and preferences, cost-effective customer acquisition and retention strategies, and increased visibility and sales, which is particularly beneficial for smaller or newer brands.
As part of One Percent for the Planet, Makeena is dedicated to fostering a healthier planet while empowering individuals to lead better lives. Many brands start out at farmer's markets or online and eventually end up on store shelves, but they often get lost among the competition. Makeena bridges that gap by connecting brands with shoppers. "Our platform allows consumers to add products to their shopping list and earn cash back through scanning barcodes and sharing receipts, making it easier for them to find and support the brands they love," explains Karen Frame, CEO of Makeena.
Founded in 2012, Makeena has overcome early challenges to become a leader in its field. The company saw accelerated growth during the COVID-19 pandemic as digital solutions became crucial. Today, Makeena continues to expand its partnerships and refine its platform, poised for ongoing success.
Frame brings a powerful combination of technical expertise and personal passion to the mission. Her background in coding and technology, coupled with family experiences related to environmental health issues, drives Makeena's innovative approach.
Makeena is well-positioned to capture a significant share of the booming sustainable consumer goods market. With its scalable technology platform, growing user base, and mission-driven approach, Makeena offers investors a unique opportunity to participate in the future of conscious consumerism. For more information, visit makeena.com or contact info@makeena.com.
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