This holiday season, you're entering the most appropriate time to go above and beyond in showing your appreciation to your clients or customers. Their support during the year is what made your business boom, or branch out to other business segments that now diversified your earnings.
Taking the time to show appreciation can not only fortify relationships but also give a positive impression that will encourage them to stay loyal. Here's how:
Make it Personalized
The truth is customers will appreciate something personalized, rather than something automated they've been already receiving from other businesses, per Monetate. If you're a startup, a handwritten or personalized thank-you card can go a long way in showing customers that you value their support. Keep the message heartfelt and specific.
If you have the budget, you can also host a holiday-themed event, either virtually or in person, to connect with your customers and show them they are an integral part of your success.
Exclusive Holiday Deals
This holiday, surely, you're already running holiday campaigns. Benchmark One added that you can probably still insert a few special discounts or promotions to give to your loyal customers. Remember that limited-time offers can make them feel valued, since it means you can't wait for them to receive your token of appreciation, therefore, encouraging repeat business.
Recognize Top Customers Publicly
Do you wonder why some creators like to shoot a live on Facebook? Top fan badge. Highlight these loyal customers on social media or through email newsletters as well. Public recognition fosters a deeper bond between your brand and customers.
Showing appreciation during the holidays isn't only about customer loyalty but also builds communities and goodwill. Little efforts can lead to lasting relations and positive word-of-mouth for your business. Before you know it, one of those customers you sent a thank-you note already tapped her whole family, friends, and neighbors to buy or subscribe to your offerings.
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