Taiwanese smartphone maker HTC Corp reported its first ever quarterly loss last week. It also said that the next two months would be its 'biggest challenge' as it attempts to market itself as innovative manufactuers similar to what Samsung Electronics and Apple Inc have done recently.
According to an Oct 5 interview with Bloomberg TV during the APEC conference in Bali, Indonesia, HTC Chairwoman Cher Wang said, "We really have the best technology and the best product. When we actually communicate better, the consumer will know it because they can feel our product is the best."
HTC was once the top seller of smart phones in the United States, reported for the first time a quarterly net loss of TWD2.97 billion or USD101 million for the first three months of its fiscal year ending September. To recover that loss, HTC would be launching redesigned smartphones in the first half of next year.
Due to pressure from both Samsung and Apple, HTC market share fell to 2.8% from 5.8% in the previous year. According to data compiled by Bloomberg, the loss also is attrubuted to the proliferation of less expensive handsets from China flooding the market.
Join the Conversation