One of the leading video engagement technology firms announced today the completion of a Series A funding round. This funding round for Rockabox was led by Notion Capital and was supported by other investors such as Frog Capital and fourteen17.
Digital advertising is currently estimated to be worth USD100 billion and its fastest growing area is video. Video, on its own, is projected to snare 14.5% market share when 2016 comes around. With the new capital funding, Rockabox is planning to expand into new markets to further develop its software as a service platform. It also intends to consolidate its position as one of the leading provider for video engagement technology for brands, agencies, publishers as well as broadcasting media.
Launched back in 2008, Rockabox had grown to include such established brands as Honda, Diesel, Estee Lauder, House of Fraser and Hackett.
According to Rockabox co-Founder and CEO James Booth, "As brands invest more and more into video content, so the demands grow for demonstrable return on investment. Rockabox's unique HTML5 technology helps brands extract the most value from their content by dramatically increasing engagement amongst premium audiences across all devices."
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