Online video platform Viddsee helps promote Asian independent films online. Now, it has launched a beta version of its new site Viddsee BUZZ to widen the audience base of Asian filmmakers, according to TechCrunch.
Co-founder Derek Tan explained the goal of the newly-launched site: "Viddsee BUZZ works in bringing the essence of the films out closer to the audience on the Web. This might come in terms of research, context, and thoughts behind the film. The idea is to create a better context around the film, especially as audiences browse through a sea of content and potentially miss out on what is good."
Viddsee caters to filmmakers from Hong Kong, Japan, Singapore, Malaysia, Indonesia, Cambodia, Thailand, and the Philippines, with 30% of its audience coming from non-Asian countries. The site has teamed up with Yahoo, film festivals, and museums to widen the distribution network of Asian films. However, Tan said it is still not enough, that's why Viddsee BUZZ was launched, the report explained.
Viddsee BUZZ is comparable to BuzzFeed as it uses social networks to help contents go viral with the help of its attention-catching titles. In the near future, the video startup wants to become more like Variety and HuffPost, TechCrunch reported.
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