Club Nintendo will be shutting down this year, but a new loyalty program will be taking its place. However, coins from the Club Nintendo will not be transferable to the new one.
It was announced Tuesday that the game maker will discontinue its loyalty program called Club Nintendo. A possible reason for the closing down of Club Nintendo is Wii U's position in the market. CNET Shares, "Nintendo is seeking to modify the customer experience for gamers. Nintendo's console, the Wii U, has been stumbling in the US market, trailing far behind both Sony's PlaySation 4 and Microsoft's Xbox One."
Club Nintendo has been around in the US since 2008. However, apparently only the "hardcore fans" were enjoying it.
According to Forbes, loyal users of Nintendo will have to clear the coins they've earned through the customer loyalty program which will be shutting down for North American users June 30. For the rest of the world, Club Nintendo will be closed forever starting September30, affecting more than six million European and South African users and more North American and Asian users.
Nintendo's American executive producer for Sales and Marketing, Scott Moffitt, announced arrival of new rewards and games "to make this time of transition as easy as possible."
Users of the loyalty program earn coins or stars from surveys and codes from Nintendo products, and these stars correspond to downloadable items from Club Nintendo. Among physical reward options for Club Nintendo users is the Flipnote Studio 3D software, which will be free to download next month. Downloadable games, posters, and character figures are also offered by the program. More downloadable content will be made available until June 30, says Time.
In Club Nintendo's wake, later this year a new loyalty program will be announced, but coins earned from Club Nintendo will not be transferable.
According to a spokesperson from Nintendo, "Nintendo has the best fans in the world, and we thank them for participating in this free loyalty rewards program."
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