Apple again highlights its ongoing war against Android. A month before the release of the Apple Watch and the most revolutionary MacBook to date, Apple CEO Tim Cook has reportedly "defused" the thermonuclear war Steve Jobs launched against Android.
In an article by Forbes, Apple did not have to crush its competitors in court proceedings and in fact they have ceased some of its legal actions against Samsung, HTC and Motorola. Instead, the new CEO devise guile and finesse in crushing its close rivals.
Recently, Tim Cook has been vocal about the malware and other security issues of Android. Android aficionados certainly do not agree and highlight that Android's one billion sales in 2014 dwarfs Apple's 200 million. However, what Android fans do not know is, Apple manages to establish a revenue and profit record sales for the last quarter of 2014 with only two new phones launched. Moreover, Apple holds an outstanding sales increase with average selling price of iPhone unlike Samsung and other Android users that mark down smartphone prices.
On Apple's side, the company seeks to continue improving its flagships, the iPhone, iPad, and MacBook. It also continues to innovate its products as observed in the stunning Apple Watch. With these constant technological developments, Apple forces its fierce competitors to work on the 64-bit processor a lot earlier than expected.
In addition, to make sure Apple is king, the company will soon launch its campaign to make sure Android users switch to Apple. According to 9to5Mac, in this trade-in program, Apple accepts your Smartphones (even Android), in exchange for gift cards; however, the site fails to elaborate the official launch date of this campaign. On the other hand, the same site comments that since Apple already has the re-use and recycle program, the implementation of the trade-in campaign is not farfetched.
Aside for the ongoing A9 processor which are currently being manufactured by Samsung Electronics (SEC), Apple is also in the process of incorporating sapphire glass, state-of-the-art touch panels.
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