If Jony Ives would have his way, the much-awaited iPhone 7 may not be a great turn-on for those who want to use the smartphone for days on end. Recently in an interview with Nick Foulkes of the Financial Times, the design genius at Apple stated that a bigger battery would lessen the iPhone's marketing appeal.
Further, the Englishman long-considered by Steve Jobs as his "spiritual partner in Apple" explained that a heavier iPhone would make the product 'more cumbersome' and 'less compelling.'
Plugging a Smartphone's Weakness
Credit it to a more robust architecture, a plethora of apps not available before, the smartphone is just one power-hungry device - contrary to pre-smartphone cellular phones. Not too long ago, when Nokia ruled the business, phones could last days, even a week without charging.
However, for the millions of iPhone fans, Jony Ives insight may just be the final gavel on the matter of battery life.
When the issue of the frequent need to recharge an iPhone was raised, Ives reportedly answered in the Financial Times interview "it's because it's so light and thin that we use it so much and therefore deplete the battery. With a bigger battery it would be heavier, more cumbersome, less 'compelling'."
Though, as reported on Expert Review, most iPhone users would not mind if the Cupertino-based company would choose design over battery size, a longer battery life is an added feature that is hard to resist.
What matters most for Apple fans is that their iOS device would have enough juice to last a day - at the very least.
A Runaround Could Save the Day
But don't fret, there may be a way to meet your wishes half-way.
Lately, the tech behemoth which is giving every other smartphone manufacturer a run for their money, has inked a deal with Samsung Electronics - a known rival - to supply A9 processor for the iPhone 6S, Valuewalk reports.
To note, A9 processors are designed to last longer without occupying so much space as it utilizes Samsung's 14nm FinFET technology.
Given this trend, it would come as no surprise if the iPhone 7 would carry an even more power-efficient processor once it starts rolling.
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