No doubt about it, the iPhone today is Apple's most lethal offering; fact is you can take all of the Cupertino-based company's products and still Apple would give 95% of Fortune 500 companies a run for their money if the iPhone line-up remains.
However, if one analyst will have his way, screens may not be a strongpoint for the much-awaited iPhone 7. It looks like we could be seeing more of the same as the future iPhone will predictably shine in its traditional LCD display technology garb, one that we have gotten used to for the longest time possible - and not boast of the OLED technology that many may have been rooting for.
A Victim of its Own Success
'Twas no less than a JP Morgan analyst in a copy of a research note obtained by Apple Insider that the beans on the iPhone panes was spilled.
The details show that Apple is not ready to make the big switch for the high-volume that the iPhone 7 will require forcing the company to "use LCD panels through" the product.
Recent movements may be pointing to that direction too.
As reported on News Everyday, Japan Display made public its plans to build a new LCD plant in central Japan to the tune of $1.4 billion in a venture that is funded in part by Apple.
Certainly, in a way Apple has become a victim of its own success as producing such a quality product as an iPhone en masse is bound to be an exercise of gargantuan proportions.
Case in point: Sapphire glass.
Not too long ago, the Tim Cook-led company was rumored to reinvigorate the iPhone brand even more by introducing sapphire glass with the iPhone 6 and iPhone 6 Plus offerings.
But the supplier that was given the job, GT Advanced failed to produce en masse high-quality sapphires, leading the tech behemoth to abandon its original plans.
OLED vs LCD Display
Given the plethora of advantages that OLED offers over LCD, an iPhone 7 carrying such technology would be nothing short of a stunner - an additional sexy curve so to speak.
Chief among which is in the Power Department where OLEDs consume lesser - a lot lesser - energy than LCDs as these do not require backlighting.
However, though it may appear more stunning, it's not all chocolates and rose for OLEDs. On the down side, the technology is much more expensive to manufacture and yes they're more water-sensitive than current LED technology, as echoed by howstuffworks.
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