Truth to tell, even with the overwhelming sales success of Apple in the last quarter of last year, no brand of smartphone litter the world more than Samsung, thanks to its Galaxy Series. All told, Samsung has sold over 200 million units excluding the recent Galaxy S6 model's sales, according to Galaxy S6 website. It comes as no surprise that all eyes are set on the launching of the latest flagship in Samsung's most successful series, the Galaxy S7.
This time around, the Korean tech giant seem bent on reinventing itself again: developing its very own custom processor in time for the Galaxy S7 and aping its arch-rivals.
Doing a Qualcomm
With this latest drive, Samsung will be aping Qualcomm which is coming up with its own Krait and KRYO set-up.
Also the act would follow the path of its greatest rival Apple which lately has done a similar feat in its Cyclone processor cores.
And though the Galaxy S6 - S7's immediate predecessor - has been flaunting Samsung's 14nm Exynos CPU, such a move will serve to bring in greater flexibility for the Korean tech giant, not to mention more powerful products.
In hindsight, Samsung has placed a lot of capital in its chip-making arm and making its own custom processor should be just a matter of time.
According to reports from Korea, Samsung's LSI Division has set its eyes on developing a proprietary 64-bit core for four years now and has worked hard to achieve that end.
This would mean that the Korean giant would be doing away with the default ARM Cortex designs.
Big Boost for the Galaxy S7
Analysis from Phone Arena details how the new set-up could bring the goodies to Samsung Galaxy S7 saying: "The current Exynos 7420 in the Galaxy S6 is plenty powerful, but still, in its single-core performance, it is no match for the proprietary Apple A8 chipset, despite the latter being clocked at much slower speeds."
Added to that the report adds: "Samsung is almost ready to finally release its own processing core next year, perhaps in time for the Galaxy S7." That should make every Samsung hopefuls around the world upbeat.
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