Warner Bros. is using the 'rule of threes' to bring moviegoers into its fold in the coming years, beginning with three brands that'll make it face formidable competition from big-name studios -- superhero flicks from the DC comics lineup; the "Harry Potter'-related movie Fantastic Beasts And Where to Find Them; and "Lego" films.
There will be three "Lego" sequels and three movies (beginning with Fantastic Beasts) that'll form a trilogy following the adventures of Newt Scamander who journeys into the magical universe known by Harry Potter fans so well.
The first movie, to be penned by J. K. Rowling herself, will reportedly have Eddie Redmayne as lead actor. Fantastic Beasts And Where to Find Them is actually the name of the textbook written by Newt Scamander that was mentioned in the Harry Potter film by the young lead stars. Kevin Tsujihara, Warner Bros. man-at-the-helm, disclosed the company's big plan to "build a film franchise" and give the film special 'Harry Potter' treatment
Question is, will new-generation moviegoers respond to the three planned megamovies about the wizarding world (beginning with the first one that follows the life of Newt Scamander in New York 70 years before Harry Potter's story begins) the same way they did to the first few Harry Potter movies? Even Rowling had acknowledged that the way the Harry Potter films raked in box-office successes was beyond her expectations and it's hard to beat.
Well, it won't be long now when we'll see if response will be overwhelming or not, as Fantastic Beasts And Where to Find Them is slated to hit theaters around mid-November of 2016. The two other parts of the trilogy are slated to come out in 2018 then in 2020.
What do you think about Warner Bros. gameplan? Do you feel it's an aggressive thrust aimed at maintaining its worldwide box office returns? Or is it looking rather overconfidently at the future? Let us know in the comments box below.
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