Lane Bryant's #PlusIsEqual Campaign debuted on Vogue's September issue and was launched on its social media platforms on Sept. 8. Six days later, Bryant's #PlusIsEqual Campaign hosted a Times Square Takeover.
The new-plus size lingerie brand features top models including Ashley Graham, Candice Huffine, Precious Victoria Lee, Justine Legault, Georgia Pratt,and Sabina Karlsson for the fall advertising campaign, E! News reports.
"110 years ago Lane Bryant was created to offer 'our size women' fashionable well-made clothing. Traditional department and specialty stores simply didn't stock them in any depth so these women's needs were not being met. What is amazing is that over a century later, most retailers still offer extremely limited options to our customer so we're as relevant a brand now as we were when we were first founded, Linda Heasley, Lane Bryant CEO and President stated.
Heasley continued by saying although 67% of women range in size 14-24, the media still fails to represent them. She reiterated that inequality exists and we're continuing to balance the equation. "Plus is Equal. Our women are not only equal they are sexy and fabulous!"
With #PlusIsEqual Campaign, the plus size community rejoiced because now there's something that will represent them. There's equality because even women with sizes 14 to 34 will be noticed now. Gone are the days when they are not represented on billboards, TV and magazines.
#PlusIsEqual Campaign is a follow up with the brand's #ImNoAngel spring campaign, which collected more than 16 billion impressions all over the world, according to Market Watch. The plus size fashion line offers intimates collection, including Cacique, Livi Active and designs made by reputable fashion designers Lela Rose, Isabel Toledo, Sophie Theallet, and Christian Siriano.
Bryant's #PlusIsEqual Campaign at the Times Square quickly garnered support from plus size community, New Yorkers, and online community. However, the campaign received backlash from some fat activists who raised the brand's lack of representation and diversity saying they didn't keep up with the brand's full size range that caters to a size 28.
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