While Apple is raising its sale through iPhone Upgrade Program, its competitor, Samsung is also planning to promote a leasing program for its Galaxy devices. There are no lists of prices available for those phones yet but reports said that the program will be launched several months from now. This strategy mainly aims to attract more customers as the company offers affordable Galaxy devices.
Forbes mentioned that the leasing program for Galaxy phones will be available in the U.S. market. The report added that Samsung is planning to launch the program in the earliest time possible. There are no details yet on the whole procedure on how to avail the leasing program. Such decision is a way of disentangling to any contracts and moving away from subsidized pricings.
In addition, CNET requested Samsung for any comments regarding its leasing program, but the company doesn't have any response at the moment yet. In the same report, it noted that Apple launched its Upgrade program two weeks ago and it is undeniably how customers take advantage of the program. This is due to increase pre-orders of iPhones 6S and 6S Plus.
On one hand, if Samsung will mimic iPhone Upgrade Program for its Galaxy devices, it is most likely that it will also offer installments on the phone's price. It is also possible that the company will offer trade in along with the leasing program.
To be more specific about iPhone Upgrade Program, Mac Rumors said that eligible customers can equally break down the full cost of their new iPhones in 24 months. It sounds like the cost may be $30 to $45 per month depending on the model. Aside from the phone price, customers can also add AppleCare+ for the phone's protection against lost or stolen, and warranty coverage. Customers can trade in old iPhones to get a rebate depending on the condition and model of the device.
Samsung's decision can increase the interest of customers to avail with its devices through the leasing program. This may also serve as a challenge to its competitors in offering affordable devices in the market.
Join the Conversation