Storm named as Wheelock's Principal

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Wheelock Street Capital recently announced Joyce Storm as its new principal. Storm will lead Wheelock Street Capital's retail investment activities. Storm previously served as the founding principal of JSS Advisors.

Storm will join Wheelock's heads of hospitality and residential homebuilding as the firm's third sector specialist. The position was newly invented, aimed to address the significant area of retail investment.

She will focus of creating links with partners and platforms who lead in the industry, as well as source direct investments, and oversee them throughout its life span.

Wheelock Street Capital's co-founder Rick Kleeman said, "Joyce has been a trusted advisor to me for over a decade, and I am incredibly excited to formally add her to our team. Retail is a sector to which Wheelock is committed to devoting significant firm resources."

Storm was the founder of real-estate firm JSS Advisors. The firm specialized in retail property acquisition, leasing, and development.

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