Blake Lively is cutting off the one year operation of her lifestyle website "Preserve", which is filled with fanfare and a Vogue cover. However, the actress promised to get back online with a stronger webpage.
The actress just recently confirmed in an interview with Vogue that she's closing the site, saying the website will be unplugged on October 9. The 28-year old actress claimed on the magazine, "I know what it'll look like, what I'm facing publicly, that people are just going to have a heyday with this. But it's so much worse to continue to put something out there-to ask my team to put something out there-that isn't the best we can do."
According to E! News, her lifestyle site may have extremely failed to match Lively's high expectations of connecting consumers with products and concepts. But she directly defends her website as the actress pointed out a part of the lifestyle site conquering the debut prematurely. She explained, "We have an incredible team of people who do beautiful work, but we launched the site before it was ready, and it never caught up to its original mission: It's not making a difference in people's lives, whether superficially or in a meaningful way."
She added, "And that's the whole reason I started this company, not just to fluff myself, like, 'I'm a celebrity! People will care what I have to say!" the 28- year old actress mentioned that the intention was never meant to be like that. She also expressed how hard it is for her to catch up while the brand is running full steam ahead.
"Preserve" was previously launched in July 2014 with mixed reactions to different people. The "Gossip Girl" star described her Internet offering as "a sort of greatest hits of Main Street, USA," some of her site's detractors pinned down the overly priced artisan artifacts made for sale. The design as well as the look of the lifestyle webpage also earned a lot of harsh criticisms. New York Magazine even called the website "a promotional website for a horror movie in 2005."
Meanwhile, the mother-of-one know for a fact that "the only way she can prove all the negative reactions wrong is to come back with a plan that will rock people." She claimed that she has that plan. In the meantime, Lively allegedly listens to Taylor Swift's "Shake It Off" nonstop on to motivate her to keep going and give herself one more shot at making her website successful.
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