Often times we will hear from business owners that have a very hard time coming up with a value proposition. They treat their product or service like a commodity and, as a result, they end up focusing only on price. We spoke with Author and Business Expert John Cerasani on this matter. Here are some highlights from the interview.

Robert Nikic fled the Baltic War in ex-Yugoslavia with his mother, father, brother, and grandmother. When they first set foot on American soil, everything they had fit into five small suitcases. Though his family was poor and destitute, Robert was enthralled by the idea of the American Dream, and he was determined to see it to fruition.

Philip Austin Brooks is a proud African American man who was born in Texas and raised in the United States. He's a former basketball player who found success in his career overseas, playing in countries such as Qatar, Syria, Germany, Spain, Kosovo, Macedonia, and Columbia. His experiences playing basketball overseas taught him the importance of cultural diversity and how it impacts people's attitudes.

There's always a wake-up call for successful people, that turning point that gives clarity to refocus and see things from a new perspective. For expert government contractor - middleman, speaker, mentor, and coach Jason White, this was the case before he joined the U.S. Coast Guard right after graduating high school.

Kole Samman, a young entrepreneur, technology strategist, film producer, and fashion influencer, has made the bold move from Botswana to the United States to pursue his dreams and make a name for himself in the entrepreneurship, fashion and technology industries.

Justin Smith was forced to make a decision, not unfamiliar to most high-growth startup founders: walking the traditional path, raising multiple rounds of dilutive funding with the hope of a lucrative five-year exit, or opting for equity crowdfunding, the scrappy - and debatably more risky - road less traveled.

“It is better that 10 guilty persons escape than that one innocent suffer.” — Sir William Blackstone, English jurist, judge, and politician

Matt Kirkegaard, the founder of Movement Property Group, is a fan of Nashville before all else. He moved to the city for its world-famous music scene in 2007 and even lived through a period of sleeping in his car just to be in the heart of the music city’s eclectic culture.

As a social concept, popularity is a measurement of "how much a person, idea, place, or other concept is liked or accorded status by other individuals." In the 1990s, most people got their information from magazines, billboards, and television - only a select few were able to meet their favorite singers, actors, and models.

Elvisa Dedic, for those of you who are unfamiliar, is a multifaceted personality. When it comes to being a model, a businesswoman, or a social media celebrity, Elvisa has done it all.