NBCUniversal's overhaul of its Olympics coverage led to a record $1.2 billion ad revenue and more than 30 million viewers for the 2024 Paris Games, thanks to a revamped strategy focused on Peacock.
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NBCUniversal's overhaul of its Olympics coverage led to a record $1.2 billion ad revenue and more than 30 million viewers for the 2024 Paris Games, thanks to a revamped strategy focused on Peacock.
