Hershey is entering the wellness market by transforming its candy flavors into protein powders and energy drinks through a new partnership with C4 Energy, aiming to offset a 17% drop in candy sales.
Protein Powder
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Hershey is entering the wellness market by transforming its candy flavors into protein powders and energy drinks through a new partnership with C4 Energy, aiming to offset a 17% drop in candy sales.