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BBC Podcast Advertising Plan Concerns Media Firms—British Government Receives Complaint Letter

Many big media firms are concerned about the BBC's podcast advertising plan. A complaint letter has been sent to the British government.


Elon Musk Slams Mark Zuckerberg's Meta for Engaging in 'Super Greedy' Advertising Practices

Elon Musk, who owns the social media platform X, has criticized Meta for being "super greedy" in taking credit for advertisers running campaigns on its platform...

April's Fools 2024: Why Prankvertising is Powerful—But, It Didn't Work With Tesla, Google, Volkswagen

This April's Fools Day 2024, many companies are expected to rely on the power of prankvertising. But, should they really do so?..

Tesla Spends Millions in Advertising Despite Elon Musk Hating It, But Why?

Tesla is now spending millions in advertising, despite Elon Musk's non-advertising mantra. But, why?..


Latest News

Disney brings the Force with 'Star Wars' game, TV show push
Walt Disney Co is ramping up its first major push to promote the "Star Wars" franchise it purchased from George Lucas in 2012, blitzing consumers this year with a mobile game, animated TV show and an
Yahoo to buy analytics startup Flurry to bolster mobile ad business
Yahoo Inc (YHOO.O) will buy mobile analytics startup Flurry to beef up a fast-growing mobile advertisingbusiness that still lags Google Inc's (GOOG.O) and FacebookInc's (FB.O) in scale.
Ze Germans - 10 points to PR success in Germany
After successfully developing an innovative start-up on home soil, the next step for many American companies is setting a course for the great leap across the pond. In case a start-up aims at expandin
Exclusive: YouTube weighs funding efforts to boost premium content - sources
YouTube has embarked on a new round of discussions with Hollywood and independent producers to fund premium content, two sources with knowledge of the talks told Reuters
Venture fund 500 Startups uses Jobs Act to raise $100 million from public
500 Startups, the $100 million Silicon Valley venture fund perhaps best known for its incubator program for young companies, said on Thursday it would tap a new source of cash for its latest fund: the
Facebook expands users' ad targeting profiles with website data
Facebook Inc is expanding the internal user profiles that underpin its targeted advertising system, for the first time including personal information based on activities that did not occur within the
Twitter acquires mobile advertising startup Namo Media
Twitter Inc said Wednesday it will acquire Namo Media, a technology firm specializing in "native advertising" for mobile devices.
Omnicom, Twitter sign $230 mln mobile ad deal
Omnicom Group Inc's (OMC.N) media services division signed a deal worth $230 million with Twitter Inc (TWTR.N) that will integrate Omnicom's automated ad buying unit Accuen with Twitter's mobile ad ex
Exclusive: Facebook to expand video ads to seven countries outside U.S.
Facebook Inc is expanding its new video advertisingservice, allowing marketers to show the television-like spots to users of the social network in Britain, Brazil and five other countries, the company
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