Bellevue, US-based Internet business operator Blucora acquired Atlanta, Georgia-based explainer site HowStuffWorks in a deal valued at $45 million in cash from Discovery Communications, which had bought the site in 2007 for $250 million.
Advertising
Shakr Media raises $2.3 mln boost to revolutionize online video advertising
Shakr Media hooks $2.3 million in a Series A round to expand tech platform. Their sole investor is POSCO Venture Capital, who assisted with receiving funds from the South Korean government.
US online publisher Glam rebrands as Mode Media after $15M funding round
Brisbane, California-based online publisher and ad firm Glam Media rebranded as Mode Media after raising $15 million in an unannounced funding round from undisclosed investors to launch a new video business in Los Angeles.
Sprinklr launches new ad tools, receives $40 mln Series D funding
Sprinklr has reaped $40 million Series D investment from financiers including Iconiq Capital, Battery Ventures and Intel Capital which brings the total funding for the startup to $77 million.
Google to shell out $207M for Dublin data center expansion
Mountain View, US-based search giant Google will shell out $207.7 million (€150 million) to expand its data center in Dublin Ireland to beef up its revenue generation through its cloud services.
Latest News
Durham, US-based social media marketing startup Argyle announced through an email to its customers that it will shut down its operations on May 31 because it couldn't compete anymore with its rivals in the industry.
Beaverton, US-based marketing automation software vendor Act-On landed $42 million in its fifth funding round led by Technology Crossover Ventures (TCV) to fuel its growth.
Paris, France-based digital publishing firm Webedia added Lebanon-based digital media firm Diwanee for an undisclosed amount to help the latter reach out to women in the Middle East.
Paris, France-based native advertising company Adyoulike added Windsor, UK-based content and marketing firm Content Amp in a deal valued at $2.5 million to beef up its ad campaigns.
San Francisco, US-based digital marketing tool developer Kenshoo secured $20 million in a funding round led by Bain Capital Ventures to launch its predictive media optimization platform.
Yahoo boss Marissa Mayer is considering building a streaming video platform within the next few months to take on YouTube and to gain higher revenue that video ads will be able to bring to the company.
French cross-device tracking and advertising startup Tapvalue nabbed $2.2 million (€1.6 million) in a venture round led by an unnamed venture capitalist and some angels to support its international growth and product development.
JWT, a New York, US-based operating company of advertising giant WPP, entered an agreement to pick up a majority stake in Mumbai, India-based social media agency Social Wavelenth for an undisclosed amount to expand its market reach.
Former Google Head of Global Strategy for Mobile Ad Platforms Jesse Hurwitz has left the search behemoth for mobile ad platform startup AdBrain, VentureBeat reported.
