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Many big media firms are concerned about the BBC's podcast advertising plan. A complaint letter has been sent to the British government.

Elon Musk, who owns the social media platform X, has criticized Meta for being "super greedy" in taking credit for advertisers running campaigns on its platform...

This April's Fools Day 2024, many companies are expected to rely on the power of prankvertising. But, should they really do so?..

Tesla is now spending millions in advertising, despite Elon Musk's non-advertising mantra. But, why?..

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Billboards, which trace their roots to ancient Egypt, are set to generate a boom in U.S. deal activity as the biggest operators seek to expand in regional markets, investment banking sources said.

Macy's Inc, which traditionally kicks off the U.S. holiday shopping season with a nationally televised parade in Manhattan, also will join a handful of other companies this year parading their ads on

Children and teens are seeing fewer ads for sugary drinks on television, but they remain a prime target for marketers through other means such as product placement and social media, a report released

Publicis (PUBP.PA), the world's third-largest advertising holding company, has agreed to buy digital ad specialist Sapient for $3.7 billion in cash as it seeks to accelerate growth after a botched mer

Warren Buffett's Berkshire Hathaway Inc (BRKa.N) conglomerate has sold a marketing and direct mail unit to a Wisconsin businessman, according to a statement on Tuesday.

French tycoon Vincent Bollore on Friday mapped out an offer to acquire control over at least 50 percent of Havas (EURC.PA), the world's sixth-largest advertising company he started investing in over 1

One in 10 Africans are logging on to Facebook every month, the world's No.1 online social network said on Monday, presenting a new target audience for advertisers.

The National Football League's opening game between Super Bowl champion Seattle Seahawks and the Green Bay Packers drew 26.9 million viewers on average, NBC said on Friday, making it one of the most-w

Baidu Inc launched on Wednesday a service that helps retailers advertise on the smartphones of nearby users as China's dominant search engine company expands its location-based technology to drive gro

Amazon.com Inc snapped up live-streaming gaming network Twitch Interactive for about $970 million in cash, reflecting Chief Executive Officer Jeff Bezos' resolve to transform Amazon into an Internet d

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BBC Podcast Advertising Plan Concerns Media Firms—British Government Receives Complaint Letter

Elon Musk Slams Mark Zuckerberg's Meta for Engaging in 'Super Greedy' Advertising Practices

April's Fools 2024: Why Prankvertising is Powerful—But, It Didn't Work With Tesla, Google, Volkswagen

Tesla Spends Millions in Advertising Despite Elon Musk Hating It, But Why?

Google Sued by Axel Springer, 31 Other Media Groups in Europe for $2.3 Billion Over Digital Ad Practices

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