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Procter & Gamble will shift its focus from corporate branding to individual product brands, such as Pampers and Gillette, in its advertising for the Paris 2024 Olympics.

Many big media firms are concerned about the BBC's podcast advertising plan. A complaint letter has been sent to the British government...

Elon Musk, who owns the social media platform X, has criticized Meta for being "super greedy" in taking credit for advertisers running campaigns on its platform...

This April's Fools Day 2024, many companies are expected to rely on the power of prankvertising. But, should they really do so?..

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The emergence of blockchain ad network system provided by BitTeaser is changing the online advertising markets. With the blockchain-based system, any webmaster can now join the advertising sector rega

Shares of Blue Buffalo and Air Transport Service gained during the Wednesday trading session while shares of Yelp, Unisys Corp and Zagg Inc lost their shares in the stock market.

Atlas Solution, a subsidiary of Facebook on Monday confirmed to cancel plan to integrate buying platform to its advertising platform. Bots and low quality ads has been the main reason.

Roofstock gets Series A funding of $13.25 million led by Bain Capital Ventures. The funds will be used in an online marketplace and will be launched on Thursday in Florida.

A leaked document revealed Facebook’s plan to start monetizing on of its fastest-growing and most popular product, the Messenger. The document stated that in the second quarter this year, a new featur

The video messaging application stroke a deal with Viacom on Tusday. Snapchat will be able to hit the mainstream as Viacom will sell its advertising, and Viacom is able to enter the Internet market.

The media research firm Nielsen will enhance its methods for measuring people’s TV watching activities using the new “Social Content Ranking,” which will use Facebook and Twitter for their surveys.

The company is accused of commercialization in the form of selling its forum's management and altering search results to show paying-websites. Last year, Baidu also faced punishment over pornography a

London-based SuperAwesome collaborated with the Poki online games to develop AwesomeAds that offers a safe advertisement program for kids. Venture Beat reported that the project targets the U.S. famil

A new video of the Coca-Cola polar bear mascot is circulating the web and has garnered over 700,000 hits in YouTube since it was posted last Monday. Santa Claus isn't the only Christmas icon people wa

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Advertising

P&G to Promote Individual Brands at 2024 Olympics Instead of Corporate Name

BBC Podcast Advertising Plan Concerns Media Firms—British Government Receives Complaint Letter

Elon Musk Slams Mark Zuckerberg's Meta for Engaging in 'Super Greedy' Advertising Practices

April's Fools 2024: Why Prankvertising is Powerful—But, It Didn't Work With Tesla, Google, Volkswagen

Tesla Spends Millions in Advertising Despite Elon Musk Hating It, But Why?

Google Sued by Axel Springer, 31 Other Media Groups in Europe for $2.3 Billion Over Digital Ad Practices

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