Jeep CEO talks 2015 Jeep Renegade, targets first time buyers; Will the smallest SUV dominate the market and get sales off Kia Soul and other competitors?

By Staff Writer

Aug 21 2014, 23:57 PM EDT

CEO and President of Jeep Mike Manley unveiled news about the new 2015 Jeep Renegade model. Manley promises it will dominate the market with the power and compact size of the smallest Sports Utility Vehicle to come to the market.

Manley talked about the new car model in the recent New York International Auto Show and promised the arrival of the vehicle in the SUV market soon. Manley seemed confident that the 2015 Jeep Renegade will be dominating the market as he introduced the car. According to KpopStarz, "The 2015 Jeep Renegade comes with a simple and efficient 1.4L Turbo MultiAir engine or a 2.4L TigerShark MultiAir I-4 engines, which has been a signature for Jeep." The site also says the new Renegade has a towing capability of 2000 lbs.

According to Chron, Jeep brand marketing director Jim Morrison confirmed the car is designed exclusively in the United States and will be built in Italy by Fiat. Air Herald speculates that the price of the 2015 Jeep Renegade will be around $17,000.

Autoomobile also has Jeep manager Becky Blanchard dishing that the new model will be targeting first time buyers looking for the "smallest, lowest priced model."

Interior specs of the car include a "technology driven design" equipped with hand-free communication and a 7-inch full-color Multiview Display for its navigational system and also for entertainment, shares KpopStarz. "These SUVs have two 12-volt power outlets and one USB port to power up your devices, making it a very modern car that caters to the users' everyday needs," continues the article.

Jeep made sure that the interior, exterior, and under the hood specifications of the new model will get attention, says KpopStarz. The site said: "From the signature Jeep seven slot grille, to the new Renegade glowing colors and signature taillights, Jeep ensures that not only will it outperform competitors, but would also turn people's heads towards the new 2015 Jeep Renegade."

The 2015 Jeep Renegade will be available in sub-models, Trailhawk and Latitude, the difference being that one is a 4x4 and the other is an all-around car, explains KpopStarz. According to Autoomobile, The Jeep Renegade will arrive in December and will be in tight competition with Chevrolet Trax, Buick Encore, Nissan Juke, and Kia Soul.

"With Jeep's creed of having the best in class vehicles, off-rod capability, convenience and efficiency, the 2015 Jeep Renegade has it all that will surely knock consumer's feet off the ground with its all-around performance," KpopStarz concludes.