Rumor mill's a-churning; iPhone 7 has everything to do with it of late. And that is more or less expected. 'Twas not too long ago, in September last year, that the Cupertino-based tech titan released an iPhone iteration that got it tons and tons of profit. Last look, the biggest in the industry - by far.
Easily, this could be the biggest news of the year but don't look surprised. Recent reports detail that the Cupertino-based tech titan is so bent on creating a superior product that it's jumping right into the iPhone 7 moniker, ditching the possibility of having iPhone 6S as the next iteration. And rightfully.
And this has been confirmed by no less than Ming-Chi Kuo, the KGI Securities analyst who throughout the years has earned a reputation as an expert on Apple product movements. To date, Kuo's pronouncements has yet to fail; his take on the iPad as losing market for instance being pretty accurate.
However, Kuo did not just spill the beans on the future iPhone iteration's name, he proceeded to describe in detail what makes it superior to its immediate predecessors, iPhone 6 and iPhone 6 Plus. His fearless forecast: Force Touch Technology.
But not the Force Touch Technology we know.
In a stunning reveal, the analyst claims Apple's next-gen Force Touch will veer away from the technology currently donned by the Apple Watch and the 12-inch Retina MacBook. In particular, it won't be directly measuring the pressure applied on the display, rather it will focus instead on measuring the contact area pressed by the finger in order to determine the amount of pressure applied. Brilliant!
In his own words:
"There are two possible structural designs for Force Touch from a technology viewpoint. The Force Touch sensor can either be placed between the cover lens and the In-cell touch panel or under the In-cell touch panel's backlight. In the first position, the technological challenge lies with how to produce the transparent Force Touch sensor; in the second position, the challenge is how to reduce signal interference from in-cell touch panel. Our understanding of the technology is that producing a transparent Force Touch sensor is more difficult, so the chances are the new iPhone this year will opt for the second position."
As for the iPhone 7's launch date, there's no apparent reason why Apple will not go by its most reliable - most profitable in history - date so far: September. Strong speculations of an April/May 2014 is dying a natural death as we speak. Last year the 9th of September launching was perfectly superb as it gave the tech behemoth surging profits toward the end of the year carrying on to early this year.
Lastly, Apple is carrying ultra-portability a notch higher as the iPhone 7 reportedly will carry a 4.7-inch screen in a rounded, aluminum chassis with a very slim profile. Put in stronger sapphire glass and stronger liquidmetal materials, and you have a lightweight but powerful Apple 7 in the offing.
Join the Conversation