Jessica Alba's Honest Company Under Fire for the Second Time; $5M Lawsuit Claims Ineffective Sunscreen Lead to Sunburn

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Jessica Alba's Honest Company is placed on tight scrutiny again after another class action lawsuit amounting to $5 million has been filed against the 35-year-old actress' billion dollar company.

The suit alleges that the sunscreen, which the company claims effective and natural has been reportedly altered, where more than half of the zinc oxide capable of providing protection from the sun were removed. The suit went to claim that the company continued to promote the product with SPF30 when it fact the formulations had been changed. The result, people, especially kids got burned, TMZ reports.

According to Alba's Honest Company website, sunscreen SPF30 is claimed "as naturally derived, unscented, broad-spectrum (UVA and UVB) SPF mineral sunscreen. Easy to apply, non-greasy, non-whitening (non-nano!) zinc oxide sunscreen provides safe, effective sun protection for the entire family. Zinc oxide is the ONLY active sunscreen ingredient - NO synthetic chemical sunscreens."

Just a week ago, Alba's Honest Company has been hit with the first lawsuit filed by Jonathan D. Rubin. According to the previous report of Venture Capital Post, the suit claims that her popular sunscreen is ineffective. The "Sin City" actress had addressed the allegation thrown to her company saying that they are all "baseless and without merit.

It is said that Alba's Honest Company went under fire the first time, after dozens of users protested that the sunscreen was not effective. Photos of users with burnt skin emerged online saying they got burned after using the failed product. Rubin claims that the sunscreen touted as all-natural, family-friendly product are "deceptively and misleadingly" labels.

The second lawsuit comes as a rough patch in Alba's Honest company, after its founder has been named by FORBES as one of America's Richest Self-Made Women. The company hit a $10 million revenue in 2012 and grew to $150 million as of 2014. Today, the company has a promising value of $1 Billion.

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