Apple's new iPad Pro may entice some of the average tablet users and loyal fans, but will the iPhone maker be successful when it comes to business users?
It's definitely bigger and more powerful than the preceding iPad models. The iPad Pro also has new gimmicks such as a rather expensive $99 stylus and the ability to be attached to a portable keyboard. However, Apple may be facing problems when it comes to selling their new product to enterprises.
Apple has been unsuccessful in expanding their enterprise market in the past, and the iPad Pro is of no help. Currently, only about 10 percent of its $183 billion annual revenue are its business customers, according to Reuters.
While the new iPad Pro has support for Microsoft Office apps, it doesn't necessarily make it geared towards the business user. It still lacks the support from most business-oriented apps. Microsoft Office apps on tablets are not really new and the new Smart Keyboard is not really a big deal today as there are OTG-enabled tablets that can make use of USB keyboards.
Apple's target might not be business users after all. Information Week reported that the iPad Pro may aimed to directly compete with Microsoft's Surface Pro, which is also marketed as a potential replacement for laptops.
The Cupertino-based company might have something else up in their sleeve to wow business users. The iPad Pro might have a key role in the enterprise realm after all.
Cisco, a well-known company in the technology industry, has partnered with Apple to further enhance the performance of iOS devices on Cisco-powered business networks. The two tech giants are working with each other to improve video and voice integration between their existing products, according to Tech Republic. This means that there might be improvements for the iPad Pro that will make it more attractive to the company's enterprise market.
Apple have been successful at marketing their products to the global consumer market. However, their hold in the business market still has a lot of room to improve upon.
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