Hilco Brands announced today that it has obtained the brands Portico and Under the Canopy from Portico Brand Group, a company based in New York. Hilco Brands, a private equity and consumer lifestyle brand acquisition and management company, is a division of Hilco Global.
Select members of the Portica Brand Group's management team will reprise their work on both Portico and Under the Canopy.under the assessment of Hilco Brands. Hilco will provide the funding and will manage the corporate side of the company. It will also take over some services including brand licensing.
Hilco Brands' Managing Director Jeffrey Branman said that "Portico and Under the Canopy are exciting brands with enormous growth potential. The eco-friendly, socially responsible products currently being manufactured and marketed by world class licensees provide a solid platform for further growth."
"We look forward to supporting the current management team, led by Marci Zaroff, President and Chief Marketing Officer, and Rachel Whitlow, Chief Operating Officer," he added.
In 1992, the Portico brand was incepted as its flagship store opened in New York's SoHo district.
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