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Omnicom, Twitter sign $230 mln mobile ad deal
Omnicom Group Inc's (OMC.N) media services division signed a deal worth $230 million with Twitter Inc (TWTR.N) that will integrate Omnicom's automated ad buying unit Accuen with Twitter's mobile ad exchange MoPub.
Nearly 400 million Twitter users estimated by 2018: study
Twitter Inc's messaging service will have close to 400 million global users by 2018, mostly in Asia, Latin American and the Middle East, consulting firm eMarketer estimated on Tuesday, far short of the 1 billion once expected.
Aptima Chairman Joins Massachusetts Governor Deval Patrick on Innovation Mission to Israel
Led by Massachusetts Governor Deval L. Patrick, a delegation of top industry executives and economic development officials, including Aptima Chairman Daniel Serfaty, are visiting Israel from May 27 to May 29, 2014. The "Innovation Partnership Mission" is focused on expanding avenues of collaboration between the entrepreneurial sectors of Massachusetts and that of Israel in order to advance technology investment and job growth.
Israel's SiSense sees surging demand for data analytics software
Business intelligence software provider SiSense said it expects sales to triple in 2014, boosted by soaring demand from small- and medium-sized businesses seeking to analyze growing amounts of data.