Game developer Niantic invested huge on Nintendo’s first mobile-based augmented reality game, Pokemon GO.
Tags: Augmented reality
Microsoft Confirms Mixed Reality Layoffs Despite Still Selling HoloLens Headsets
Microsoft announced that it was cutting some of the jobs at its augmented reality department in its constant restructuring and shift from AR to artificial intelligence.
MasterCard Presents Arnold Palmer Invitational Golf Tournament, Showcases Payment Through Virtual and Augmented Reality
It will be a different experience for consumers and golf fans alike as they take part in the Arnold Palmer Invitational PGA Tour event. MasterCard has teamed up with Wearality that develops VR glasses and other wearables and with Callaway Golf Company to enable people to engross themselves in the virtual and augmented reality.
Blippar Raises $55 Million to Broaden and Develop Its Augmented Reality
Blippar has a total funding of $55 million in Series D including those from its present investors which CEO and founder Ambarish Mitra called as investors with 'long-term vision'. The said fund will be used to 'power the future of visual discovery'.
Microsoft Works To Improve Poor Battery Life of HoloLens, Its First Augmented Reality (AR) Product
Microsoft has started to display HoloLens, its first AR product at its flagship stores in New York. Unlike similar products developed by other competitors, the WiFi device has a very poor battery life. The tech giant is working to transform the device devoid of such shortcomings and expects to make it available in the first quarter of the current year.
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Google Magic Leap rivals Microsoft HoloLens as an augmented reality device. If pitched correctly, the Microsoft HoloLens could revolutionize the world of computing and the entire technology industry.
Consumers might see the Microsoft HoloLens arrive in the market by 2020. The augmented reality tech can reportedly be used for both work and entertainment purposes.
Microsoft is set to launch its virtual reality device first to US and Canada developers. The Microsoft HoloLens developer's kit is priced at $3000.
Microsoft HoloLens is confirmed to be a five-year project according to Satya Nadella, the company's CEO. This augmented reality head-mounted display features a set of twin lenses, all-in-one headband, and an impressive sleek design.
As 2016 comes close, new inventions from Microsoft are lined up. One of those is the Microsoft HoloLens, an augmented reality device, which users can wear and a work on the computer simultaneously.
Apple’s iOS 9 will only have limited features in order to have a “big focus on quality,” while Google’s Android M is designed to “focus on quality end-to-end.” A table shows the comparison between the “qualities” that each mobile OS focuses on.
Analysts said that investments on augmented reality technology will grow within the next few years. (Photo : Reuters)Motion response is a principle in augmented reality technology.
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