Airpush said to be in acquisition talks with Perion
Airpush, a platform that helps monetize mobile applications, is said to be in talks to be acquired by Perion, a Tel Aviv-based firm, TechCrunch reported citing sources.
Advertising
P&G to Promote Individual Brands at 2024 Olympics Instead of Corporate Name
Procter & Gamble will shift its focus from corporate branding to individual product brands, such as Pampers and Gillette, in its advertising for the Paris 2024 Olympics.
BBC Podcast Advertising Plan Concerns Media Firms—British Government Receives Complaint Letter
Many big media firms are concerned about the BBC's podcast advertising plan. A complaint letter has been sent to the British government...
Elon Musk Slams Mark Zuckerberg's Meta for Engaging in 'Super Greedy' Advertising Practices
Elon Musk, who owns the social media platform X, has criticized Meta for being "super greedy" in taking credit for advertisers running campaigns on its platform...
April's Fools 2024: Why Prankvertising is Powerful—But, It Didn't Work With Tesla, Google, Volkswagen
This April's Fools Day 2024, many companies are expected to rely on the power of prankvertising. But, should they really do so?..
Latest News
US stock photo agency Shutterstock to acquire WebDAM
New York, US-based stock photography agency Shutterstock is acquiring San Mateo, California-based digital asset management software maker WebDAM for an undisclosed amount to widen its market reach.
St Ives completes £21.7M purchase of London digital marketing firm Realise
London, UK-based marketing solutions provider St Ives Group completed the purchase of digital marketing firm Realise Holdings Ltd in a deal valued at £21.7 million to enhance its product offerings.
Softgarden merges with 1000jobboersen to form recruiting software giant in Berlin
Berlin-based recruiting software startup softgarden merged with job ad media planning service 1000jobboersen.de for an undisclosed amount to form a giant Recruiting-as-a-Service provider called softga
California-based content management firm ZEFR pockets $30M in Series D financing
Venice, US-based brand and content management software maker ZEFR pocketed $30 million in a Series D financing round led by Institutional Venture Partners (IVP) for its international expansion and pro
US-based ad tech startup AdStage bags $1M in funding
San Francisco, US-based advertising technology startup AdStage bagged $1 million in funding from existing investor Digital Garage to increase its workforce and launch a new app partnership program.
Singapore's DDB Group Asia Pacific acquires 22feet to help develop India's digital marketing solutions sector
Singapore-based business consortium DDB Group Asia Pacific acquired Bangalore, India-based digital marketing firm 22feet for an undisclosed amount in a bid to be the leader in the development of India
Apple Acquires app-testing platform Burstly
Tech giant Apple added app testing platform maker Burstly, owner of mobile app testing tool TestFlight, for an undisclosed amount, according to sources.
Google acquires British firm Spider.io to prevent online ad fraud
US-based search giant Google acquired London, UK-based anti-malware for online advertisers Spider.io for an undisclosed amount to prevent online advertising fraud and detect attacks from malware-infec
Adbrain platform rolls out in private beta months after getting $1.5M seed funding
Adbrain has introduced its programmatic mobile audience buying platform in private beta with partners Annalect, The Exchange Lab, M& C Saatchi Mobile, Fetch and Somo having early access to it, a compa
