A Thai Insurance firm has come up with a good emotional appeal to audience through a commercial. The ad was posted on YouTube entitled Unsung Heroes. The TVC Thai Life commercial has already taken in more than 3 million viewers since the video was posted April 3. It has already spread like fire on social media outlets including Facebook with 15700 shares.
The video showcases a man who walks daily from his house to work. He passes by a dysfunctional water pipe from above a building which had splashed him with water. Instead of getting angry, the man pulls a pot with a withered plant and places it just right to catch the water from the pipe above. Everybody he passes by locals asking for alms saying it was for a child’s education, a dog asking for a piece of his meal, a vendor who has been having hard time pushing her food cart, a woman standing inside a full bus and an old lady whom he gives bananas anonymously every time he comes home.
Watch the tear-jerker video below:
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