Commercials, whether it's a hard-sell or soft sell- approach, has always been one of the most-anticipated parts of the annual Super Bowl. With a history of having the best advertisements first to air on the game's halftime or break, it's no surprise that most of the audience are hyped to know on what entertainment will they get aside from the live performances scheduled for this year. With the assured 100 million viewers every year, the Super Bowl will always be the advertising goal of every company.
What Are The Ads To Watch Out For?
NBC reports that all the advertisement spots has been sold out. "It just proves to me once again that the NFL and the Super Bowl remains the platinum standard of all media." Says Seth Winter, the ad sales executive vice president in NBC Universal. With this information at hand, all we have to do is check out what commercials we should look out for.
From Kim K to Candice Swanepoel, this year's celebrity commercial line-up is rich with Class-A standard of entertainment. With the companies' release of some of the ads online, we can now get a sneak peak of what to expect on the Sunday game.
Budweiser's "Lost Puppy" won the hearts of the million this year, being one of the trending topics to exist even days before its airtime. "The brand used eight puppies, seven females and one male, to film the spot, which was directed by Jake Scott. Budweiser will run a second 60-second ad in the game that is expected to focus on the brand's brewing credentials." AdAge writes.
But a controversy garnered social media uproar regarding GoDaddy's "Puppy Mill" ad. "It's Buddy, I'm so glad you made it home because I just sold you on this website I built with GoDaddy. Ship him out!" the owner says in the commercial. Various organizations have spoken, condemning the promotion of animal profitability.
Despite this, CBS Pittsburgh explains the real agenda behind the ad. Scott Morgan of Brunner said, "I think it was strategic. I think they recognized that social media is out there to amplify everything, and I think they're taking full advantage of it.", expounding on the fact that this was the ad's real purpose, to create a commotion.
Check out the other ads here. Super Bowl XLIX will air on Sunday, 6:30 PM at NBC. Will you be watching the big game? Tell us your thoughts!
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