Media and digital marketing firm Dentsu Aegis Network added China-based social creative firm Verawom for an undisclosed sum, in a deal that will integrate the latter into the Isobar China group.
Advertising
Piracy websites make a whopping $4.4M annually on ads: report
Aside from robbing income from original makers of content, piracy websites also make around $4.4 million annually from ads, according to a study published by Digital Citizens Alliance.
Indian startup InMobi now rivals Apple and Google in mobile ad space- report
InMobi has only been in business for less than a decade but it has already proven to be a worthy contender to tech giants in the mobile ad space, Voice & Data reported.
HasOffers CEO tells Facebook they deserve another chance
Peter Hamilton, the Chief Executive Officer of HasOffers, has told Facebook that they deserve a second chance after they were removed as a partner for not adhering to the social media firm's data collection and sharing rules, VentureBeat reported.
California-based six-month old ad tech startup AppScotch helps turn games to ads
AppScotch, an ad tech firm, has decided to pull itself out of stealth mode to give advertisers the opportunity to give their audience a playable, interactive ad, TechCrunch reported.
Latest News
PlaceIQ has raised $15 million for its Series C financing round led by Harmony Partners and participated in by new investor Iris Capital as well as its previous backers in its Series B round, TechCrunch reported.
iSocket, a San Francisco, California-based direct ad sales platform, was able to secure $5 million in its recent round of financing, led by Time Warner Investments, TechCrunch reported.
SportPursuit, a flash sales site based in the UK, nabbed £5M from its Series B financing round led by London-based venture capital firm DFJ Esprit and participated in by Silicon Valley Bank and angel investors, TechCrunch reported.
After losing a third of its value last week due to a ruinous blog post published about the firm by a Harvard Business School professor, Blinkx complained to a financial regular that it may have been the victim of a market manipulation, the Financial Times reported.
San Francisco, California-based mobile video advertising startup Vungle snagged $17 million in a Series B funding round led by Thomvest Ventures to build monetization tools for developers of mobile apps.
Oakland, California-based music streaming service Pandora is planning to push native advertising to connected vehicles in a bid to boost the company's total revenue, as announced during the company's Q4 earnings call.
Google advertising executive Susan Wojcicki is reportedly being promoted to chief position at YouTube to improve the latter's video ad revenue, according to The Information.
New York, US-based social intelligence startup 4C snagged $4 million in funding from venture capital firm Jump Capital for its expansion, and sales and product development.
ValueAct Holdings President Mason Morfit plans to influence Microsoft on how it sells Windows, the operating system that is behind most of the software giant's products, Bloomberg reported.
