The users of Twitter in the US are more racially diverse compared to those of other Internet sites and Twitter is capitalizing on its demographics to get revenues, The Wall Street Journal reported.
Advertising
Gigya launches new tool to simplify mass personalization for American consumers
Mountain View, California-bases social login pioneer Gigya launched a new tool that will give marketers data that will flow into personalized online and offline marketing campaigns for American consumers.
Boston social ad startup announces $4.5M extension to Series B funding
Boston, US-based social advertising and marketing startup Moontoast announced that it has raised $4.5 million as extension to its Series B financing round for its expansion and platform development.
US advertising company Federated Media sells content marketing arm to LIN Media
San Francisco, US-based advertising firm Federated Media sold its content marketing arm to Rhode Island-based multimedia company LIN Media for an undisclosed amount to focus on programmatic advertising.
Video advertising technology firm Sightly secures $1.7M in seed round led by Mack Capital
Sightly was able to obtain $1.7 million in seed funds in a round led by Mac Capital and participated in by other investors which included Tomorrow Ventures and 500 Startups.
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Epom, an ad serving and ad management solutions provider, said it received $7 million in a private investment pool for product improvement and new product development.
Advertising spending in the UK for the third quarter of 2013 has hit the fastest pace recorded according to a survey from IPA Bellwether, the Financial Times reported.
Yahoo Chief Operating Officer (COO) Henrique De Castro is leaving the company tomorrow, January 16, according to a regulatory filing, but the exact reason for the departure is unclear.
Connecticut, USA-based venture capital firm Canaan Partners invested INR35 crore in Bangalore, India-based digital media firm SureWaves for the latter's global growth and workforce expansion.
Massachusetts, US-based video hosting solutions firm Brightcove acquired Arizona-based Internet video solutions provider Unicorn Media Inc in $49-million acquisition deal to facilitate easier distribution of ad-supported video.
Private equity firm Hellman & Friedman is reportedly considering to sell Catalina Marketing Corp. in a deal that could fetch $2 billion to $2.5 billion. Catalina provides customer-driven marketing services to over 25,000 grocery, drug and department stores in the US.
At the Consumer Electronics Show in Las Vegas, Yahoo Chief Executive Officer Marissa Mayer unveiled new advertising platforms as the internet company looks to turn around its fortunes in digital advertising.
According to social marketing company Spredfast, who has accumulated over $60 million in funding to date, it has raised $32.5 million in Series D funding from several investors led by Lead Edge Capital.
New York, US-based media valuation platform Integral Ad Science has raised $30 million in a Series D funding round led by August Capital, according to a disclosed regulatory filing.
