London, UK-based marketing solutions provider St Ives Group completed the purchase of digital marketing firm Realise Holdings Ltd in a deal valued at £21.7 million to enhance its product offerings.
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US stock photo agency Shutterstock to acquire WebDAM
New York, US-based stock photography agency Shutterstock is acquiring San Mateo, California-based digital asset management software maker WebDAM for an undisclosed amount to widen its market reach.
Airpush said to be in acquisition talks with Perion
Airpush, a platform that helps monetize mobile applications, is said to be in talks to be acquired by Perion, a Tel Aviv-based firm, TechCrunch reported citing sources.
MWW adds Los Angeles PR firm Macias to tap into LGBT market
East Rutherford, New Jersey-based independent public relations (PR) firm MWW added Los Angeles-based firm Macias Media Group LLC for an undisclosed sum to tap into the lesbian, gay, bisexual, and transgender (LGBT) market.
Indian social analytics firm Salorix closes down operations
Bangalore, India-based social media marketing and analytics firm Salorix Inc closed down its operations after it failed to raise fresh capital due to the founder's feud with investors.
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Venice, US-based brand and content management software maker ZEFR pocketed $30 million in a Series D financing round led by Institutional Venture Partners (IVP) for its international expansion and product development.
San Francisco, US-based advertising technology startup AdStage bagged $1 million in funding from existing investor Digital Garage to increase its workforce and launch a new app partnership program.
Singapore-based business consortium DDB Group Asia Pacific acquired Bangalore, India-based digital marketing firm 22feet for an undisclosed amount in a bid to be the leader in the development of India's digital marketing solutions industry.
Tech giant Apple added app testing platform maker Burstly, owner of mobile app testing tool TestFlight, for an undisclosed amount, according to sources.
US-based search giant Google acquired London, UK-based anti-malware for online advertisers Spider.io for an undisclosed amount to prevent online advertising fraud and detect attacks from malware-infected computers.
Adbrain has introduced its programmatic mobile audience buying platform in private beta with partners Annalect, The Exchange Lab, M& C Saatchi Mobile, Fetch and Somo having early access to it, a company statement said.
Los Angeles, US-based e-commerce firm Shopzilla snapped up Ventura, California-based online ad startup Connexity for an undisclosed amount to to beef up its audience-buying division.
In a bid to compete with rivals in the search-advertising sector, US-based search giant debuted Gemini, its new platform that lets advertisers combine mobile search and native advertisements.
Needham, US-based digital video advertising distributor Extreme Reach pocketed $50 million in a venture round from Village Ventures, Greycroft Partners, Spectrum Equity, and Long River Ventures.
