Beaverton, US-based marketing automation software vendor Act-On landed $42 million in its fifth funding round led by Technology Crossover Ventures (TCV) to fuel its growth.
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Sprinklr launches new ad tools, receives $40 mln Series D funding
Sprinklr has reaped $40 million Series D investment from financiers including Iconiq Capital, Battery Ventures and Intel Capital which brings the total funding for the startup to $77 million.
Google to shell out $207M for Dublin data center expansion
Mountain View, US-based search giant Google will shell out $207.7 million (€150 million) to expand its data center in Dublin Ireland to beef up its revenue generation through its cloud services.
RadiumOne terminates CEO after domestic violence charges
Caving in to public pressure, San Francisco, US-based marketing automation firm RadiumOne terminated its chief executive officer (CEO) Gurbaksh Chahal after he pled guilty to domestic violence and battery charges recently filed against him.
Merus Capital forms special fund to invest in US ad-tech firm AdRoll
Palo Alto, US-based software-focused venture capital firm Merus Capital formed a special Merus Capital Opporunity Fund just after it closed its second fund at $43 million to support the late-stage development of San Francisco-based ad-tech firm AdRoll.
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Paris, France-based digital publishing firm Webedia added Lebanon-based digital media firm Diwanee for an undisclosed amount to help the latter reach out to women in the Middle East.
Paris, France-based native advertising company Adyoulike added Windsor, UK-based content and marketing firm Content Amp in a deal valued at $2.5 million to beef up its ad campaigns.
San Francisco, US-based digital marketing tool developer Kenshoo secured $20 million in a funding round led by Bain Capital Ventures to launch its predictive media optimization platform.
Yahoo boss Marissa Mayer is considering building a streaming video platform within the next few months to take on YouTube and to gain higher revenue that video ads will be able to bring to the company.
French cross-device tracking and advertising startup Tapvalue nabbed $2.2 million (€1.6 million) in a venture round led by an unnamed venture capitalist and some angels to support its international growth and product development.
JWT, a New York, US-based operating company of advertising giant WPP, entered an agreement to pick up a majority stake in Mumbai, India-based social media agency Social Wavelenth for an undisclosed amount to expand its market reach.
Former Google Head of Global Strategy for Mobile Ad Platforms Jesse Hurwitz has left the search behemoth for mobile ad platform startup AdBrain, VentureBeat reported.
Business Development Corporation of America invested $30 million in the first external funding round of digital ad company CPXi which provides programmatic ad-buying services,TechCrunch reported.
Dublin, Ireland-based global communications services firm WPP Digital picked up a majority stake in London, UK-based digital consultancy firm Cognifide for an undisclosed sum in a deal that will deliver mutual benefits to both companies.
