Former US president Donald Trump joined TikTok in a surprise move, with his first video post being his attendance on UFC 302.
Sports
Nbcuniversal’s Olympics Strategy Draws 30 Million Viewers and $1.2 Billion in Ad Revenue
NBCUniversal's overhaul of its Olympics coverage led to a record $1.2 billion ad revenue and more than 30 million viewers for the 2024 Paris Games, thanks to a revamped strategy focused on Peacock.
Here’s Why Paris Olympics May Be Recalled as a Historical Flop
Compared to previous versions of the games, there seemed to be a crisis the Paris Olympics is facing on promoting the competitions, the general preparations and contingencies the French government is facing, and the moral integrity of the global athletic system.
NBA Star LeBron James Partners With Canyon to Inspire New Generation of Cyclists
Canyon Bicycles announced its collaboration with NBA star LeBron James and several other riders to promote its line of bicycles and inspire the next generation of cyclists regardless of terrain and preferences.
Chinese Carbon Tech Firm XDS Invests on Mark Cavendish’s Cycling Team Astana Qazaqstan
Chinese carbon bicycle technology manufacturer XDS confirmed Monday (July 15) that it will invest in the professional cycling team Astana Qazaqstan.
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Former ESPN President John Skipper and ex-Turner President David Levy are spearheading Unrivaled, a new women’s basketball league launching in January 2025.
Allegations of racism prompted the West Bromwich Albion Football Club to suspend one employee and initiate an inquiry
Whether it is professionals or little 4-year-olds kicking soccer balls down a field, sports have everything: action, excitement, drama, and most importantly, FUN; unfortunately, the current management processes and tools for sporting events aren't so much fun. The way sports events are managed presents a number of challenges that minimize the participant and spectator ease and enjoyment as well as cause event organizers to pull their hair out with the inefficiencies, errors, and missed opportunities.
The International Olympic Committee (IOC) announced it will use artificial intelligence (AI) in sports.
Chinese e-commerce platform Temu is making a comeback to the Super Bowl advertising arena, stirring up controversy among US lawmakers who urged Paramount Global and CBS not to air its commercial.
After 27 years, golf legend Tiger Woods has officially ended his partnership with Nike. After 27 years, golf legend Tiger Woods has officially ended his partnership with Nike.
Dallas Mavericks owner Mark Cuban is now in talks to sell a majority stake in the NBA franchise to the family behind the Las Vegas Sands casino company.
National Football League (NFL) will hold boot camp on April 4 to 7, 2016. A total of 28 current and former players with their family members participated in the finance camp in Florida.
Smart shirt has been a new frontier in the wearable tech. Another Canadian startup company Hexoskin introduced its Hexoskin Smart product as another smart shirt.
