Twitter's new ad tools unveiled
Twitter is joining YouTube in the social media advertising revolution by providing advertisers with a better tools for companies to measure its advertisement. The latest announcement was made via comp
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BBC Podcast Advertising Plan Concerns Media Firms—British Government Receives Complaint Letter
Many big media firms are concerned about the BBC's podcast advertising plan. A complaint letter has been sent to the British government.
Elon Musk Slams Mark Zuckerberg's Meta for Engaging in 'Super Greedy' Advertising Practices
Elon Musk, who owns the social media platform X, has criticized Meta for being "super greedy" in taking credit for advertisers running campaigns on its platform...
April's Fools 2024: Why Prankvertising is Powerful—But, It Didn't Work With Tesla, Google, Volkswagen
This April's Fools Day 2024, many companies are expected to rely on the power of prankvertising. But, should they really do so?..
Tesla Spends Millions in Advertising Despite Elon Musk Hating It, But Why?
Tesla is now spending millions in advertising, despite Elon Musk's non-advertising mantra. But, why?..
Latest News
YouTube responds to advertisers clamor for more data transparency
YouTube, a Google-owned company, is preparing to provide more transparency to advertisers on their advertisement data. Based on this new plan, advertisers will be able to get data such as the amount o
Online advertising to brighten Thai economy
Despite Thailand's staggering economy, businesses still flourish and invest bigger budgets for digital advertising. The aim is to target Thai consumers through smartphone apps, social working forums,
Cute overload: How Hello Kitty became a timeless brand
For four decades, Hello Kitty has become a business empire. And Sanrio has paid attention carefully to its image - that is cute and sweet Hello Kitty. But how did the character remain timeless not int
Fraudulent activities are rampant in the digital ad ecosystem, says former Forbes.com CEO
Forbes.com ex-CEO Jim Spanfeller, who is now the Chairman emeritus of the Internet Advertising Bureau, exposed the fraudulent strategies poisoning the digital ad ecosystem.
Brands will sure get noticed at 2016 Olympics in 7 new ways
The countdown begins for the 2016 Summer Olympics kicking off August 5, 2016. It may be too far off still for most of the 200 million Americans or more to watch this exciting event with different gam
Twitter unveiled its much-awaited Mobile Ads Manager; makes you track ads on the go
This is as chirpy as it gets! Yes, we are talking about Twitter. The world's most adored microblogging website recently rolled out its much awaited Mobile Ads Manager. The company tweeted on its offic
Exterion Media hires bank to explore options-sources
Exterion Media Group, the European outdoor advertising company owned by private equity firm Platinum Equity LLC, is exploring strategic alternatives, including a major acquisition, according to people
Alibaba buys controlling stake in digital marketing firm AdChina
China's e-commerce giant Alibaba Group Holding Ltd said on Wednesday it had bought a controlling stake in online marketing company AdChina, an investment aimed at bolstering its advertising business.
Verizon approaches AOL on potential deal
Verizon Communications Inc (VZ.N) approached AOL Inc (AOL.N) about a potential acquisition or joint venture to expand its mobile-video offerings, Bloomberg reported, citing people with knowledge of th
